Our Mission

Beauty isn’t a trend — it’s a feeling. At VALLENZIA, our mission is to help women feel confident, radiant, and powerful every single day through a premium self-care experience that’s simple, effective, and genuinely enjoyable. We believe your routine should feel like luxury, not stress — with products and tools that elevate your glow, enhance your confidence, and fit effortlessly into real life. Every detail we choose is guided by one purpose: delivering beauty that feels refined, empowering, and made for you. Because when you feel good in your own skin, everything changes — and that’s the VALLENZIA promise.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.